For most, the holiday season means time off work, family gatherings, and a much-needed break. For racquet sports and fitness facilities, the holidays can be a golden opportunity to boost engagement, support your members, and create memorable experiences. While employees in other industries may slow down, club staff can step up by offering unique holiday-themed events, camps, and classes that attract families seeking activities.
Here’s how your club can get ahead this holiday season and beyond:
Cater to School Breaks and Family Needs
During school vacations working parents often look for reliable, enriching programs to keep kids entertained. Consider offering:
Half-Day and Full-Day Camps: Integrate a mix of activities that appeal to a variety of ages and abilities, combining sports, games, and even crafts for a well-rounded day.
Junior Clinics and Multi-Sport Programs: Introduce young players to racquet sports with fun, skill-building sessions. Clubs with multiple sports can design multi-sport camps that include tennis, pickleball, or fitness elements, engaging kids of all interests.
These programs not only fill a gap in family schedules but also build interest in your club’s year-round offerings.
Make the Most of the Holiday Week
The week between December 25 and January 1 is ideal for special holiday events. Many parents have time off, giving you a perfect window to increase daytime programming:
Holiday-Themed Clinics and Camps: Half-day junior camps or themed clinics create a festive atmosphere and offer families a unique way to celebrate the season together.
Friendly Tournaments or Round Robins: Organize fun tournaments with a holiday twist, like themed team names, prizes, or decorations. These can add excitement for both junior and adult members and foster a sense of community.
Family and Member Appreciation Events: Host a holiday social or open-house event with casual play, snacks, and holiday music. This not only strengthens club loyalty but also introduces non-members to the club, potentially generating new memberships.
Offer Holiday Packages and Discounts
Holiday-specific packages can help families enjoy multiple programs while encouraging trial participation in other services. Consider holiday bundles like a "Holiday Class Pass" or a "New Year Fitness Bundle", or discounts on court rentals and private lessons. Bundled offers encourage more sign-ups and can introduce non-members to your club’s year-round programs.
Celebrate with Staff
Your team’s hard work over the holidays deserves recognition! Show appreciation with small holiday treats, festive attire, or a team holiday party to boost morale. A happy, motivated staff contributes to a positive atmosphere that members notice and appreciate.
By preparing thoughtfully for holiday periods, your club can foster a vibrant atmosphere, deliver exceptional experiences, and generate additional revenue during what could otherwise be a slow season. With strategic scheduling and smart planning, your facility can stand out and become a go-to destination for families during the holiday season and beyond.
